Ivaylo YorgovApr 8, 20211 minSnippets: is a picture worth a thousand words?Is a picture worth a thousand words? Check out the answer in this week's snippet!
Ivaylo YorgovApr 1, 20211 minSnippets: the impact of online reviewsWhat is the impact of online customer reviews on sales? Check out the answer in this brief snippet.
Ivaylo YorgovMar 18, 20212 minSnippets: efficiency + pleasantness = happy customersEfficiency + pleasantness = happy customers. Check out this study by Havas.
Ivaylo YorgovFeb 18, 20211 minSnippets: the robotic future of the service sector Robots are igniting a service revolution. Check out this article to be prepared for the future.
Ivaylo YorgovFeb 4, 20211 minSnippets: CX shapes mindsIs good CX the ultimate form of social responsibility? Extending from the latest insights in neuroscience, it might be. Check it out.
Ivaylo YorgovJan 28, 20211 minSnippets: Intentional CX"Intentional Customer Experience means you know what you do...and why you do it." Check out this article with a short commentary from me.
Ivaylo YorgovJan 21, 20213 minDispatches from the forefront of marketing: what use for genetic data?Genetic data and marketing - can there ever go well together? Check out a brief overview on the topic.
Ivaylo YorgovJan 14, 20211 minSnippets: insights about binge-watchersWhat do you know about binge-watchers behaviour? Check out some interesting insights!
Ivaylo YorgovJan 7, 20211 minSnippets: "CX has become a religion"Has CX become a religion? Is there a one-size-fits-all solution to CX? Check out this insightful article by Jack Springman and my thoughts.
Ivaylo YorgovDec 17, 20201 minSnippets: nudging people in loyalty programsHow to nudge people in loyalty programs? Check out the insights from a study by the Loyalty Science Lab.
Ivaylo YorgovDec 10, 20201 minIdeas worth exploring: decision-driven data analyticsThere is a lot of value in shifting from data-driven decisions to decision-driven data analytics. Read on.
Ivaylo YorgovDec 3, 20201 minSnippets: Complaint Handling and Service Recovery done rightHere's an excellent book chapter on complaint handling and service recovery to inspire you!
Ivaylo YorgovNov 26, 20202 minSnippets: the opinion of the silent ones A concise guide to increasing survey response rates. And a call to move beyond!
Ivaylo YorgovNov 19, 20202 minIdeas worth exploring: The Experience EconomyThe Experience Economy is here to stay. Check out this brief intro it.
Ivaylo YorgovNov 12, 20201 minSnippets: measure life journeys instead of customer onesUnderstand life journeys to shift the perspective from you and the journey you are offering to what the customer is going through.
Ivaylo YorgovNov 5, 20201 minSnippets: the impact of font type on CXEverything a brand does signals something to its customers. Check out this article to understand the impact of font type on sales.
Ivaylo YorgovOct 29, 20201 minSnippets: measuring the impact of CX initiatives is paramount for revitalizing salesMeasuring the impact of CX initiatives is paramount for revitalizing sales. Read on to check why.
Ivaylo YorgovOct 22, 20201 minIdeas worth exploring: retention marketingThe time is ripe for retention marketing to take on a leading role within companies. Check out this insightful piece by Lauren Pope.
Ivaylo YorgovOct 15, 20201 minSnippets: the top priorities of CX leadersA recent study by Qualtrics reveals the top priorities of CX leaders. Check them out.
Ivaylo YorgovOct 8, 20201 minSnippets: should we stop talking about Great CX?"Appropriate" or "Fitting" CX might be what companies need to be after, not 'Great CX'. Check out why and share your view.