Ivaylo Yorgov
Snippets: is a picture worth a thousand words?
Is a picture worth a thousand words? Check out the answer in this week's snippet!
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CX Inspirations
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Ivaylo Yorgov
- Apr 1, 2021
- 1 min
Snippets: the impact of online reviews
What is the impact of online customer reviews on sales? Check out the answer in this brief snippet.
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Ivaylo Yorgov
- Mar 18, 2021
- 2 min
Snippets: efficiency + pleasantness = happy customers
Efficiency + pleasantness = happy customers. Check out this study by Havas.
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Ivaylo Yorgov
- Feb 18, 2021
- 1 min
Snippets: the robotic future of the service sector
Robots are igniting a service revolution. Check out this article to be prepared for the future.
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Ivaylo Yorgov
- Feb 4, 2021
- 1 min
Snippets: CX shapes minds
Is good CX the ultimate form of social responsibility? Extending from the latest insights in neuroscience, it might be. Check it out.
15 views0 comments
Ivaylo Yorgov
- Jan 28, 2021
- 1 min
Snippets: Intentional CX
"Intentional Customer Experience means you know what you do...and why you do it." Check out this article with a short commentary from me.
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Ivaylo Yorgov
- Jan 21, 2021
- 3 min
Dispatches from the forefront of marketing: what use for genetic data?
Genetic data and marketing - can there ever go well together? Check out a brief overview on the topic.
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Ivaylo Yorgov
- Jan 14, 2021
- 1 min
Snippets: insights about binge-watchers
What do you know about binge-watchers behaviour? Check out some interesting insights!
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Ivaylo Yorgov
- Jan 7, 2021
- 1 min
Snippets: "CX has become a religion"
Has CX become a religion? Is there a one-size-fits-all solution to CX? Check out this insightful article by Jack Springman and my thoughts.
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Ivaylo Yorgov
- Dec 17, 2020
- 1 min
Snippets: nudging people in loyalty programs
How to nudge people in loyalty programs? Check out the insights from a study by the Loyalty Science Lab.
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Ivaylo Yorgov
- Dec 10, 2020
- 1 min
Ideas worth exploring: decision-driven data analytics
There is a lot of value in shifting from data-driven decisions to decision-driven data analytics. Read on.
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Ivaylo Yorgov
- Dec 3, 2020
- 1 min
Snippets: Complaint Handling and Service Recovery done right
Here's an excellent book chapter on complaint handling and service recovery to inspire you!
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Ivaylo Yorgov
- Nov 26, 2020
- 2 min
Snippets: the opinion of the silent ones
A concise guide to increasing survey response rates. And a call to move beyond!
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Ivaylo Yorgov
- Nov 19, 2020
- 2 min
Ideas worth exploring: The Experience Economy
The Experience Economy is here to stay. Check out this brief intro it.
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Ivaylo Yorgov
- Nov 12, 2020
- 1 min
Snippets: measure life journeys instead of customer ones
Understand life journeys to shift the perspective from you and the journey you are offering to what the customer is going through.
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Ivaylo Yorgov
- Nov 5, 2020
- 1 min
Snippets: the impact of font type on CX
Everything a brand does signals something to its customers. Check out this article to understand the impact of font type on sales.
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Ivaylo Yorgov
- Oct 29, 2020
- 1 min
Snippets: measuring the impact of CX initiatives is paramount for revitalizing sales
Measuring the impact of CX initiatives is paramount for revitalizing sales. Read on to check why.
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Ivaylo Yorgov
- Oct 22, 2020
- 1 min
Ideas worth exploring: retention marketing
The time is ripe for retention marketing to take on a leading role within companies. Check out this insightful piece by Lauren Pope.
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Ivaylo Yorgov
- Oct 15, 2020
- 1 min
Snippets: the top priorities of CX leaders
A recent study by Qualtrics reveals the top priorities of CX leaders. Check them out.
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Ivaylo Yorgov
- Oct 8, 2020
- 1 min
Snippets: should we stop talking about Great CX?
"Appropriate" or "Fitting" CX might be what companies need to be after, not 'Great CX'. Check out why and share your view.
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