Ivaylo Yorgov Mar 25 2 min "The Road To Reality" In this post, I take a sobering look at CX and offer you a provocative reading recommendation.
Ivaylo Yorgov Mar 16 6 min Reflections on 9 years in the field of CX analytics Last week it was my 9th year anniversary at GemSeek. I offer you my thoughts on where the CX industry was and where is it heading.
Ivaylo Yorgov Feb 24 5 min Reflections on winning 4 CX measurement and management awards How did we win so many CX centricity awards? Check out this short and far from comprehensive list.
Ivaylo Yorgov Feb 16 9 min Starting a CX revolution: a user's manual (4) Check out how behavioural design can help us become better in implementing our CX initiatives.
Ivaylo Yorgov Feb 11 1 min First things first: keep your promises Check out this podcast I had the chance to participate in recently. I spoke to Momchil Blaskov about all things CX.
Ivaylo Yorgov Feb 4 1 min Snippets: CX shapes minds Is good CX the ultimate form of social responsibility? Extending from the latest insights in neuroscience, it might be. Check it out.
Ivaylo Yorgov Jan 28 1 min Snippets: Intentional CX "Intentional Customer Experience means you know what you do...and why you do it." Check out this article with a short commentary from me.
Ivaylo Yorgov Jan 21 3 min Dispatches from the forefront of marketing: what use for genetic data? Genetic data and marketing - can there ever go well together? Check out a brief overview on the topic.
Ivaylo Yorgov Jan 5 7 min Starting a CX revolution: a user's manual (3) Check out how the ideas of the leadership guru, John Kotter, can contribute to our thinking about Customer Experience Management.
Ivaylo Yorgov Nov 3, 2020 12 min A few words about predicting customer behavior A couple of weeks ago I gave an interview for Business Club magazine. Check out the full text here.
