Ivaylo YorgovMar 25, 20212 min"The Road To Reality"In this post, I take a sobering look at CX and offer you a provocative reading recommendation.
Ivaylo YorgovMar 16, 20216 minReflections on 9 years in the field of CX analyticsLast week it was my 9th year anniversary at GemSeek. I offer you my thoughts on where the CX industry was and where is it heading.
Ivaylo YorgovFeb 24, 20215 minReflections on winning 4 CX measurement and management awardsHow did we win so many CX centricity awards? Check out this short and far from comprehensive list.
Ivaylo YorgovFeb 16, 20219 minStarting a CX revolution: a user's manual (4)Check out how behavioural design can help us become better in implementing our CX initiatives.
Ivaylo YorgovFeb 11, 20211 minFirst things first: keep your promisesCheck out this podcast I had the chance to participate in recently. I spoke to Momchil Blaskov about all things CX.
Ivaylo YorgovFeb 4, 20211 minSnippets: CX shapes mindsIs good CX the ultimate form of social responsibility? Extending from the latest insights in neuroscience, it might be. Check it out.
Ivaylo YorgovJan 28, 20211 minSnippets: Intentional CX"Intentional Customer Experience means you know what you do...and why you do it." Check out this article with a short commentary from me.
Ivaylo YorgovJan 21, 20213 minDispatches from the forefront of marketing: what use for genetic data?Genetic data and marketing - can there ever go well together? Check out a brief overview on the topic.
Ivaylo YorgovJan 5, 20217 minStarting a CX revolution: a user's manual (3)Check out how the ideas of the leadership guru, John Kotter, can contribute to our thinking about Customer Experience Management.
Ivaylo YorgovNov 3, 202012 minA few words about predicting customer behaviorA couple of weeks ago I gave an interview for Business Club magazine. Check out the full text here.
Ivaylo YorgovOct 13, 20206 minStarting a CX revolution: a user's manual (2)Getting buy in for CX initiatives requires masterful change management. Read on to see what Jonah Berger advises us to do.
Ivaylo YorgovOct 1, 20208 minStarting a CX revolution: a user's manual (1)How to manage change well to get support for your CX initiatives? Read on to get inspired!
Ivaylo YorgovSep 1, 20205 minCX inspirations: the value of deliberate trade-offsWe don't live in a perfect world and make difficult choices all the time. Here are a couple of ideas for making better trade-offs.
Ivaylo YorgovSep 1, 20206 min10 CX Inspirations from photography / part 2In a previous post, I offered 5 things CX managers can learn from great photographers. Here is the second part of this list.
Ivaylo YorgovSep 1, 20209 min10 CX Inspirations from photography / part 1What can great photographers teach us about customer experience? Here is the first part of my top 10 photography-inspired CX management tips
Ivaylo YorgovSep 1, 202011 minKnowing your customer: 7 changes we will all be part ofWhat are the benefits everyone interested in understanding customers might reap from the current crisis. Here is a list of 7 ideas.