• Ivaylo Yorgov

Ideas worth exploring: decision-driven data analytics

There is a lot of value in thinking the opposite of what one typically thinks. And there is a lot of value in going back to the foundations - to what really matters.


This excellent piece in MIT Sloan Management Review by Bart de Langhe and Stefano Puntoni achieves both.


By reversing the perspective from data-driven decisions to decision-driven analytics they help us focus on what really matters - what decisions are we going to take with the data? The relevant question, as they point out, is not 'What can we get from the data?' but 'What is the decision we need to make?', followed by 'What is the data we need for that'. The former (the data-driven decision perspective) locks us in what data we have. The latter (the decision-drive data perspective) emphasizes what is important and makes us data-agnostic.


It no longer matters what data you have, and with all likelihood you have the data.


What matters is being absolutely clear on what is the question you need to answer.


Check out the full piece:


My best wishes for a great day ahead!