Ideas worth exploring: retention marketing
The time is ripe for retention marketing to take on a leading role within companies. As Lauren Pope puts it,
"It’s five to 25 times more cost-effective to focus on existing customer relationships than it is to focus on new customer acquisitions. If you can convince your customers to become evangelists, you can create a powerful marketing flywheel around your product, company, or brand. Without an established customer retention strategy, you are missing out on revenue opportunities."
Check out the full piece below or here.
My best wishes for a great day ahead!