• Ivaylo Yorgov

Ideas worth exploring: ritualizing experiences

Here's a great and relatively easy to apply idea for improving customer experience: embed ritualistic elements into its consumption.


As brilliantly summarized by Thomas Ariyh, this study found out that "When people follow a ritual before or when consuming a product they:

  • Enjoy the experience more

  • Enjoy the product more

  • Are willing to pay more (in the study, 74% more for the same chocolate)"


Read the full post here and consider subscribing to Thomas' blog as well. He is one of the few writers I know who offers evidence-based insights to marketing and CX people.


My best wishes for a great day ahead!