Ideas worth exploring: ritualizing experiences

Here's a great and relatively easy to apply idea for improving customer experience: embed ritualistic elements into its consumption.

As brilliantly summarized by Thomas Ariyh, this study found out that "When people follow a ritual before or when consuming a product they:

• Enjoy the experience more

• Enjoy the product more

• Are willing to pay more (in the study, 74% more for the same chocolate)"

Read the full post here and consider subscribing to Thomas' blog as well. He is one of the few writers I know who offers evidence-based insights to marketing and CX people.

My best wishes for a great day ahead!