• Ivaylo Yorgov

Snippets: measuring the impact of CX initiatives is paramount for revitalizing sales

Measuring the impact of CX actions is notoriously difficult and fundamentally important for companies. This strategy+business article outlines six steps businesses can take to revitalize marketing and sales - crucially, understanding the impact of CX initiatives holds a notable spot among these.

Unless we can clearly show what is the return of our actions, the investment in time and resources might be better off spend elsewhere. CX leaders will do well advised to prevent this, as CX is not just a short-term revenue generator - it is the foundation on which the rest of the business rests.

Have a look at the full piece below.

My best wishes for a great day ahead!