• Ivaylo Yorgov

Snippets: the impact of font type on CX

Everything communicates. Everything a brand does signals something to its customers and we can't afford to overlook any piece of communication.


In this article Thomas McKinlay acquaints us with a study that shows the impact of using different font types on customer experience, and subsequently on sales. Here are two excellent recommendations for brands:


"If your product is hedonic (e.g. a decorative candle, food, fashion, experiences) use handwritten fonts in your communications (e.g. packaging, website, ads).
If your product is functional (e.g. insect-repellent candle, home repair, accounting services) use machine-written fonts in your communications."

Check out the full piece here: https://ariyh.substack.com/p/use-handwritten-fonts-to-increase.


My best wishes for a great day ahead!

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