• Ivaylo Yorgov

The advent of 'lean commerce'

A comedy club charging visitors on per-laugh basis? Crazy? Or the future?


The 'lean commerce' concept could well be a paradigm-shifting one. Check out this article to learn more about it: https://www.strategy-business.com/article/Delivering-on-your-promises?gko=7cece



The crux of the matter is this:

  • Customers should be paying for the value they receive. Nothing new here.

  • But while in the past we only had proxies for this and anecdotal evidence, with the advancement of technology and analytics the value can be measured directly.


As the article author puts it,

"Companies that are able to collate and analyze usage or impact data — no small undertaking — can personalize their offerings more effectively, generate incentives for improvement based on analyzing behaviors and anomalies in performance (e.g., health and fitness), and make predictions (such as the remaining useful life of an aircraft engine)."

I hope you find this insightful. My best wishes for a great day ahead!